For organizers
Swing Today for organizers Are you organising a swing festival, a workshop weekend or a dance camp? We promote and sell your event to the right people. Save time, save effort, save money.
Add your festival See what you get
Ready in two minutes
Add your festival Find it in our calendar of 240 upcoming festivals: we fill in the details for you. Sign up for free, complete its page and, whenever you like, sell its tickets.
Is this your festival?
Search again
Sign up for free. Two minutes: the festival is already filled in.Complete its page. Photos, description, venues, bands and DJs, in place of what we collect automatically.Sell tickets, if you like. Turn on sales when you are ready: card payments go straight into your own Stripe account; bank transfers and cash go straight to you.It already sells its tickets on Swing Today: see its page . Is it yours? Start below: if you already have an account, you can sign in there.
It is mine: sign up for free Selling is free too until the end of 2027: no Swing Today fees.
Not in the calendar? Sign up and add it , free: it goes into the calendar too, with its own page.
The challenges
Organising a festival should be a joy, not a logistical nightmare Manual checks on bank transfers Matching every payment by hand takes hours, and mistakes slip in however careful you are.
Tracking ticket availability Spreadsheets and Google Forms can’t keep up in real time, so you risk overbooking or missing sales.
Complex ticket options Early Bird for the first 40 sales, then regular price: stopping at the right moment is nearly impossible without automation.
Data fragmentation Attendee details, payments and ticket sales live in different tools, so you never see the whole picture.
Lack of scalability What works for a small event becomes unmanageable as your festival grows.
The solution
One place for tickets, payments and registrations Ticketing and sales Tickets, passes, extras and packs. Your festival, your rules.
Automated ticket inventory Ticket lots close by themselves when they sell out: no overselling, and you always know what is left.
Extras and merchandise Increase revenue with parties, T-shirts and special upgrades, at checkout or later.
Registrations you validate Balance leaders and followers and approve each request before it is paid.
Transactional emails Purchase confirmations and reminders go out on their own and keep attendees informed. Payments Dancers pay online in a minute. You stop chasing bank transfers.
Major payment methods All major credit cards, Google Pay, Apple Pay and Klarna online, plus bank transfers and cash.
Flexible payment options Let dancers buy now and pay in instalments with Klarna, making your event more accessible.
Your own Stripe account Online payments go straight into your Stripe account and from there to your bank. We never hold your money.
Promo codes Discount codes and free tickets for teachers, volunteers and partners, managed in the system.
One-click refunds Refund a ticket without paperwork and give your attendees peace of mind. Reporting Every number of your festival, always up to date.
Ticket inventory control See what is sold and what is available for each pass, level and extra.
Financial performance Follow revenue day by day with detailed reports.
Printable door lists Simple attendee lists, ready for the welcome desk. Promotion We are dancers, and we are organizers, like you. We know what you need.
The festival calendar Your event in the calendar of European swing festivals, with a direct link to its tickets.
Our newsletter Event highlights, updates and exclusive offers, straight to a swing audience. Made by hoppers for hoppers
So why choose Swing Today? No long-term contracts Use Swing Today when you need it, without being locked into commitments.
Free until the end of 2027 No fees for you or for your dancers, no monthly charges, no hidden costs.
No strings attached Complete transparency and no unexpected conditions.
Our pricing
Freeuntil the end of 2027
No Swing Today fees, for you or for your dancers. Card payments go straight into your own Stripe account: Stripe keeps its fee, about 1.5% + €0.25 for European cards, and you choose whether the online price covers it (2% unless you change it). Bank transfers and cash cost nothing.
You just focus on planning an outstanding event. We deliver it to the right people.
